Many owners of online resources sooner or later asked questions: "What is wrong with my site?", "Why are there so few calls?", "How to increase sales in an online store?" other. These questions are relevant when a lot of money and time was spent on the creation of an online resource. Of course, there can be a lot of problems, but the main ones lie in common mistakes in measures of search engine optimization of a site (SEO errors). They are allowed by both the site owner and inexperienced SEO specialists.
Before considering SEO mistakes, you need to understand why the "search engine world" is so unfair. The search engine is not a resource that is engaged in volunteering, its main task is to make the output of the highest quality, since its reputation depends on the quality of the information provided, but PROFIT depends on the reputation. A giant like Google makes millions of dollars in advertising. Search engines have begun to develop and set more and more stringent rules for sites if they want to be in the TOP. This is why optimization problems are so important to troubleshoot.
We highlight the main common SEO mistakes that you need to get rid of at the development stage:
Duplicates in any form . These include duplicate meta tags, content on pages, the same pages, and even the same url. The presence of duplicates greatly reduces the ranking in the search engines, and the trust in you from the search engine will grow very slowly.
An unsettled redirect is a common SEO mistake. Let's give an example: the domains site.ua and www.site.ua are completely different for the search engine. This problem also includes pages of the type: www.site.ua/uslugi/ and www.site.ua/uslugi, site.ua/catalog and site.ua/catalog/index.php, etc. The solution to this problem is to inject a script into the site that will forcibly redirect the user from the selected page to another page specified by you, this script is called "redirect"
Blank title and description . These are very important tags in website promotion, especially title. If they are not compiled, keywords are not entered, then they will be generated automatically and this is a big problem, since automatically generated tags will not always be of high quality. The topic of the page may not be accurately determined and, as a result, the site ranks poorly.
Lack of analytics . Everything is simple here: if Google Analytics or Yandex.Metrica are not connected, then how can you analyze traffic to the site, track conversions and control the promotion process. It's worth noting that this is a fairly common seo mistake. You need to connect analytics immediately after creating a resource.
Lack of robots . txt and sitemap . xml or their incorrect compilation . These errors are very common in SEO, especially in the robots.txt setting. For search engines, these are not just useless files. robots.txt contains important directives for Google and Yandex. It can be both prohibitions on indexing, and vice versa, an indication of indexing. Configuring this file incorrectly will result in confidential data or just a bunch of useless pages in the index. Sitemap.xml contains a list of the most important pages that need to be promoted to the top. A sitemap will help you index the pages of your resource faster. But its incorrect setting will lead to difficulties with indexing.
This is not the whole list of mistakes in SEO promotion that prevent your pages from reaching the TOP. You can also mention non-unique content, brute force with outbound links, poor link mass, and much more. But about them in the next articles.
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