Marketing is getting old, and audience engagement strategies are getting more sophisticated and creative. Anyone who tried to figure out the promotion in social networks hacked on the nose that the same feature works in different ways. Each social network has its own characteristics, but we have found 3 top SMM strategies that will bring leads from any channel.
# 1: content diversity
A big mistake is made by someone who, day after day, “feeds” subscribers with the same “unleavened porridge”. In other words, do not get carried away with the same type of content for a long period.
What is meant? For example, you like to write longheads on various topics, and publish articles 5-10 pieces a day. And even if they are ideally structured, interesting, "catchy" . And the subscribers leave. Why?
Put yourself in the reader's shoes: he comes to the page and sees only “sheets of multi-letters”. I read one, read the second ... And for the third one I don't have enough strength, and the excitement is gone. A page overflowing with the same type of content is too predictable - and this is a stop signal for promotion.
What do we have to do:
Add some "pepper" to your content.
Pay attention to the millionaire publics: they daily pamper the reader with gifs, videos, funny pictures, polls, contests and other stuff. Variety has two advantages: surprise (you never know what will be published next time) and relaxation (switching not only relaxes the eyes, but also the brain).
Maintain live communication with the audience
Top business communities open chats once a week, where they allow people to get acquainted, and at the same time observe their impressions of the purchased products. The administration of the page should also take part in the debate.
Dilute promotional and informational posts with stories from personal experience
Remember, the audience loves to read funny stories, especially if they are not fictional. Every time an unusual situation occurs in your company, notify your subscribers about it - laughing together is twice as fun (and profitable).
Conclusion: a successful SMM strategy is when you want to stay on the page and you can have fun from the bottom of your heart.
# 2: cooperation with the buyer
Now every second consumer guesses that he is just a consumer. Previously, all the polls could easily digest ads and immediately ran to buy. Now, in the era of open access to NLP and specialized literature, the buyer realizes that he is being manipulated. How to stand out from the competition? Quite simply: stop pushing your fears and start collaborating on an equal footing.
What do we have to do:
every time a change is brewing in the company (change of logo, name, etc.), arrange a survey on the best option on the social network;
create contests for the most creative idea among subscribers, the winner of which will receive a material reward;
always consider the opinion of the audience with regard to everything that directly or indirectly relates to your products. In this case, it is important not only to take into account, but to clearly demonstrate that their “cry from the heart” was heard.
Such an SMM strategy hits the bull's eye, since there is no moral pressure on the buyer, but at the same time it becomes possible to thoroughly study his needs. At the same time, the audience begins to "become attached" to the product, since elementary psychology is triggered: we value what we ourselves invest in.
# 3: viral chips
Remember this sensational video about a guy and a girl on the subway?
So, this commercial was released by Orange Obox under the slogan “Born to play”. More than 10 years have passed, and this video is still remembered and sent to their friends. How many million dollars do you think the company has made since the release of this video?
Several techniques can be used to create viral content:
"That's a twist!"
In such videos, the main part is set according to the generally accepted scheme - i.e. a scenario, the end of which is known to everyone (the emphasis is usually on stereotypes). The last 10 seconds of the video should literally break the pattern of perception and cause ambiguous emotions. An ideal example: a commercial for language courses in Balashikha.
For More: Best SMM Panel
"Restoration of values"
Even an ordinary paper clip can be presented in such a way that the whole world wants to buy it. The main task is to draw the viewer's attention to the false values of society, to get his approval and to sum up with humor. An example of such an advertisement:
"Shakes the beat"
Such videos fly quickly. Their motto is "advertise anything to the infectious rhythm." An example is an advertisement for Palmolive gel, a song from which, if it sits down, it will sit down for a long time. Also a perfect example is the Ukrainian video from Moneyveo:
Everything you need to create such a video: rhythm, simple catchy text and a little absurdity.
The video will bring untold profits to the company if the viewer finds approval of their values in it, “catches” a break in the template (shock / humorous content) or cannot get rid of an annoying melody.
Comments
Post a Comment